Jayco Recalls 200 Workers to Help Meet Demand
Sat Nov 21, 2009
Author: Marilyn Odendahl
Source: Elkhart Truth
MIDDLEBURY -- Jayco Inc. has added a couple hundred workers and is escalating production as dealers, encouraged by an incentive program, restock their showrooms in anticipation of strong spring sales.
The recreational vehicle manufacturer is increasing output to fulfill the largest backlog of orders it has had in more than two years. In a press release, company president and chief operating officer, Derald Bontrager, called the rising demand "the first tangible indication that the RV industry has turned the corner."
Not wanting its dealers to wait until 2010 to place orders for units, Jayco introduced special discounts to spur RV retailers to buy this fall, said Sid Johnson, marketing director. The incentive created a "very, very encouraging backlog."
Pointing to predictions that wholesale RV shipments will jump 27 percent in next year, Johnson said the company is optimistic the market is growing stronger and will be able to sustain Jayco's expansion after the units currently on order are finished.
